Competition Economics
As the leading provider of competition economics services in East Africa, Seventh Armada Ltd has world-class economic skills, unrivalled depth of experience and a local presence in Kenya. Therefore, we can work closely with clients and legal teams and have thorough understanding of the East African context.
Large, established and successful companies across East Africa habitually rely on us for expert advice and support when they interact with competition authorities. We also work broadly with competition authorities and regulators, which has created our position of trust based on a strong reputation for providing reliable, independent and expert economic views.
We offer clients an all-inclusive range of expert economic services in the area of competition law. We are therefore the consultants of choice for most top law firms in East Africa when they need to retain economic experts for advice on critical matters.
We apply rigorous economic analysis, using both quantitative and conceptual approaches in competition economics while working closely with our clients. This is based on our thorough understanding of competition laws in each jurisdiction in which we operate and awareness of local and international case precedent. This helps our clients to gain a deep understanding of the markets in which they operate.
Merger Analysis and Public Interest
During mergers, we provide companies with advice on the impact of such transactions on various national economies and communities and the need to comply with competition legislation. We are very knowledgeable of the antitrust legislations in each country in East Africa, and we are in a very good position to help companies to navigate their way through their merger process.
Companies involved in mergers that require notification in more than one jurisdiction face a huge challenge, especially if they wish to execute huge transactions quickly and cost-effectively. That is because some countries have antitrust authorities (such as Tanzania’s Fair Competition Commission) that review mergers and can block deals if they are convinced that they have anti-competitive effects locally.
Assessments done by the antitrust agencies in each jurisdiction are not consistent across all the economies. Some requirements can increase the costs and the time needed to complete multi-jurisdictional filings by increasing the scope of the merger investigation process, and by imposing certain types of remedies.
This is why we offer our antitrust and merger expertise to help companies through the process, lowering the costs and duration of filings in each jurisdiction.
Compliance and Advice
Seventh Armada Ltd helps businesses and organisations to comply with all the laws pertaining to business and to mitigate legal risks, a daunting task for any company. We are the largest independent provider of compliance and regulatory risk management services to businesses in East Africa. Whether a business is starting up, or whether it is existing, or whether an international company plans to invest in East Africa, or whether companies wish to merge, complying with local laws is difficult. Failure to be legally compliant may result in claims, damages, penalties and even criminal prosecution. This can be crippling or destructive and may lead to personal liability for the business owner.
Allow our firm to help you navigate the legal obstacles and risks facing your business. We follow an individual approach to every business client and provide innovative solutions for each. Since we know how difficult it is to start a new business, we also offer cost-effective solutions for start-up businesses.
Our business compliance and advice services include:
- Formal compliance monitoring.
- Trends and management information.
- Regular reporting.
- Comprehensive information notifications.
- Compliance consultation.
- Development of customised legal risk management plans.
- Workshops and seminars.
Commercial & Strategic Due Diligence
Do you want to increase market share or to build a new production plant, etc.? Seventh Armada Ltd can perform commercial due diligence to scrutinise your ability to successfully implement your strategy and assess the viability of commercial projections. Do you want to grow your organisation by buying another company? We can perform strategic due diligence to anticipate the problems that can derail the merger and to determine whether the potential gains are realistic.
Each deal has its own drivers therefore we never treat any two transactions the same way. Your executives must be convinced that the deal value justifies the significant investment you are making, and that that your organisation is truly capable of realising this value. Our due diligence evaluation should help to set the purchase price. Therefore, you will be able to demand a price that is commensurate with the level of integration risk that we uncover and be able to abandon the deal if the price isn’t met. In short, strategic due diligence adds an important deal-screening filter.
For these reasons, we adopt some standard due diligence best practices wholesale into the exercise, but tailor the process to the issues and potential integration challenges of your deal. That is why we make sure that the composition of the due diligence team is unique to your deal.
Post-acquisition Strategic Alignment
Seventh Armada Ltd assists organisations to align acquisitions with their own corporate strategy. Every merger and acquisition deal must support your corporate strategy, yet it can fail due to lack of alignment with corporate strategy. This happens when you seek an acquisition without defining how the acquisition target will support your strategy.
After an acquisition, we help you to rethink and update your strategy for the following reasons:
- Reviewing your strategic plan as a unified team helps to create a single, strong company culture and abates the “us versus them” mentality. The “acquired” employees will bring fresh perspectives to the strategy and they will feel valued and included. In the end, you will create cultural understanding between all parties as you align the mission, vision and goals.
- With new team members in executive and strategic positions, the organisation must rethink who is responsible for specific goals, initiatives and measures so that everyone is on the same page.
- You update your strategic plan to include new resources, products and services brought in by the acquired entity.